For most people, when starting a business, the most important thing to consider is capital. And topping the list right after that, is the issue of location. Where do you situate your business? And just how much is the renting of a building/stall/shop going to cost you? Event planning is a different ball game altogether, however. If you know just what you are doing, you should be able to bypass location challenges, by setting yourself up nicely-at home.
The good news is, if you’re thinking about starting your event planning business from home, there are many tips to guide you on your way. Many event planners start out from home, and are able to successfully balance both home and business. Many others however, seem not to understand how to maneuver the intricacies of the situation.
For many entrepreneurs, the urge to start their business from home may be due to the unwillingness to work under anyone else. Perhaps your ideas for the event planning world are simply revolutionary and you can’t wait to launch them at once. Or maybe you have weighed the cost options and you really can’t afford another location. Or it could be that you are employed, but want to test the waters of event planning before pitching headlong into it. While it might seem like a daunting task, here are some wonderful tips from us at Divria events, to start you out right. After all, charity begins at home.
DESIGNATE A PERMANENT WORKSPACE:
A desk with ample drawers for storage. A chair, preferably upright and comfortable. Stationaries. All these are the basic requirements for an office.
Once you have made up your mind to set up your event planning business at home, you should carve out an area to serve as your workspace. No matter how small it is, your workspace should be professional in appearance. Remember that as work commences, you will be found there more often. Also, you might have to receive clients in that same space. Therefore, you must strive to keep your desk as tidy as possible.
You can design the workspace according to your taste. And if you have an entire room to dedicate to your office, that would be even better. It gives a feeling of fulfillment to be able to close your office door after a long day’s efforts.
No, you cannot wake up after the sun on weekdays. You cannot work only when you feel like it, and there is no random TV break moments.
One of the biggest challenges faced in starting any business in the comfort of your home, is the familiarity of your environment. You have your first fight with getting up in the morning. Next, you might linger too long in the bathroom or eating breakfast. And what about the temptation to randomly go back to bed?
Just because you are working from home doesn’t mean you shouldn’t adopt regular working habits. Some people also find it useful to dress up every morning, just as they would for a regular job. It is also a healthy practice to form the habit of sticking to a set routine.
Wake up at early, and be at your desk at a set time. You could practice working regular 9-5 hours for starters, and put in extra time as often as you can. Organizing events is a painstaking, time-consuming job, and so you will probably be too busy to do little else once you start. Remember, the key word here is focus. Pay as much attention as you can to your operation, and avoid slacking, even if it is just for a day or two.
ADVERTISE, MARKET, and ADVERTISE:
How do you get potential clients to notice what you have to offer? Working from home means that you might have to work twice as hard to be discovered by clients.
Of course, there can be no business without customers. This is doubly so for event planning, which deals with networking and human relations. It is absolutely necessary to find a means of marketing your services, to attract the right audience.
It might seem a bit challenging to get clients in the confines of your home. But you shouldn’t despair; event planning now has a serious ally on our side, in the form of the Internet. You can now advertise and market successfully without printing huge banners and making sign posts pointing towards your home. Here are just a few ways you could use the Internet to advertise your event planning business:
- Social media
- Email marketing
- Facebook groups
- Build a website
Having an on-line presence helps you attract more clients. It gives you a place to showcase your work and list your services. It also lends an air of professionalism to you, increasing according to the maintenance of your website.
DECIDE ON YOUR AREA OF SPECIALIZATION:
The best way to penetrate the world of event planning from the ease of your home, is to carve a niche for yourself.
There are many aspects of event planning and types of events. It is always best to be decisive on what path you want to follow early on, to avoid spreading yourself too thin. It is also easier and more lucrative to choose a specialty.
Figuring out what niche you want to specialize in might be a challenge at first. There are so many-weddings, conferences, birthdays, bridal showers, naming ceremonies- but you need to narrow it down and think deeply. You should pick a field that flows well with your interests, passions and goals. There’s no better way to be an expert at event planning, than to actually love your job.
INVEST IN YOUR BUSINESS:
Of course, the biggest secret to the success of any business, is the amount of effort you put into it. Time, money and hard work.
Once you have gained a firm footing in your niche, you must have a “no retreat. No surrender” frame of mind. You should not relax your efforts, but in contrast, intensify them. You will also need to invest in professional development, such as training and mentor-ship.
By investing in yourself and your business, you gain the knowledge, information and skills to make your event planning business a success. And because the Internet is so great an ally, it offers boons like mastermind groups, on-line coaching sessions, teleconferences, on-line courses, and www.divriaevents.com.
Divria Events is one of the many blessings of the Internet for event planners, especially if you’re just starting out. Check out our other articles on this blog, and our services through the link above.
Beginning and managing your events planning venture from home is feasible and workable. All you need is faith, hard work and determination. It might seem like a far off dream, but you should always bear in mind that every journey begins with the first step.